A fresh identity and tagline for a day camp that's been making Summer fun for ages.
Sierra Canyon Day Camp
Identity, Tagline, Marketing Campaign & Collateral
Sierra Canyon Day Camp is an institution that has been going strong since 1972, and while they are very proud of their heritage, they needed a new identity to help them compete with all of the other options available to parents and kids looking for something fun to do over the Summer. We developed a new logo, tagline, marketing campaign and materials that honored the past while remaining firmly rooted in the here and now.