A new identity for a well-known and highly regarded provider of low-cost housing.



Community Corp. of Santa Monica


Brand Identity & Guidelines


The mission of Community Corp. is, "Fostering a more inclusive, caring, and environmentally sustainable city where each person has a home in which to live and thrive with dignity." And while they have been leaders in this area for years, their old identity was not reflective of the quality of the work they do. StartWith designed a new identity and brand guidelines that better reflected the organization's values, and more clearly illustrated the focus of their organization.